UAE Federal Law No. 15/2020 on Consumer Protection and its executive regulations establish clear rights for online shoppers in the UAE. Every Dubai e-commerce store must comply — ignorance of the law is not a defence when the Ministry of Economy investigates a consumer complaint.
**UAE consumer protection rights for online purchases:**
1. **Right of return within 14 days** for most categories of goods if the product is defective or does not match its description 2. **Right to a refund** within 14 days of the return request being accepted 3. **Right to accurate product information** — products must match their online descriptions, images, and specifications 4. **Right to price transparency** — all prices must include VAT; no hidden fees at checkout 5. **Right to a receipt/invoice** — a VAT-compliant invoice must be provided for every purchase
**Product categories with different rules:**
- Perishable food and beverage: returns typically not accepted
- Digital downloads: generally not returnable once downloaded
- Custom/personalised products: generally not returnable
- Underwear and swimwear: hygiene restrictions apply
**Your returns policy page — what to include:**
- Returns window (at minimum 14 days for eligible products)
- Condition of accepted returns (unopened, original packaging)
- Who pays return shipping
- Refund method (original payment method, store credit, or exchange)
- Processing time for refunds
- Contact details for return requests (WhatsApp link recommended)
- Exclusions list (non-returnable categories)
**Writing returns policy in Arabic:** Your returns policy must be in both Arabic and English. Arabic-speaking customers are significantly more likely to read the Arabic version — so your Arabic policy must be human-translated, accurate, and legally compliant (not machine-translated).
Smart Screen Technology includes bilingual, legally compliant returns policies in all e-commerce stores we build for UAE clients.

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